Monday, 24 September 2012

Comparing Advertiser's Brief with Aired Adverts!

Two TV Adverts that I pitched for have recently appeared on British TV.
I won't name them...but it's very interesting in comparing the Agencies "Brief" with the final music
chosen for the advert.
One  was an orchestral piece, loosely based on Grieg's "In the Hall of the Mountain King" and I did quite an in-depth analysis of this classic piece of music and produced what I thought was a suitable tune and arrangement (all within a 30 second length!) that I thought also fitted the brief.
After feedback from the agency, I did two subsequent versions of the tune.

When I saw the final chosen piece of music on TV..... the client had chosen quite a boring un-memorable piece that barely touched on the brief!!!!

The other ad...which features a very well known actress.... ended up using a newish version of a very old tune!

C'est La Vie I suppose.

Until next time..